• Wait, what?

    Naming and Branding for Smart People

    By now, you know we ain’t your average, blue-blood, high-brow, naming and branding agency. Nope.

     

    We're the naming and branding agency you call when you're tired of hitting your head against the naming and branding brick wall, you've tried to do it yourself, and you don't want to hire a clueless "boutique branding firm" who's going to screw it all up. Again.

     

    We are the naming and branding consultants professional services firms call when they realize:

    • Most branding is BS (mood boards, logos, what animal are you?)
    • Most branding firms are run by designers, not strategy experts
    • Branding and naming is not something you leave to amateurs
    • Naming and branding are the core DNA of your marketing and sales engine
    • Your messaging, positioning, hooks, tag lines, brands, and sub-brands deserve to be just as compelling as your actual products and services

    Expert positioning, differentation, and branding is what separates the category killers from the commodity also-rans... We work exclusively with owners of professional services firms who want to stand out, 10x their impact, and dominate their industry. 

  • What You Get

    When we work together, we’ll create your luxury positioning, magnetic messaging, and bold differentiation to help you become a Category of One in your industry. We know there are three critical factors that will determine whether or not your business will thrive and reach the top of your market:

     

    1. Luxury positioning

    ...that establishes you at the pinnacle of your niche (think Rolex)

     

    2. Magnetic messaging

    ... that viscerally connects with your best clients (think BMW)

     

    3. Bold differentiation

    ...that separates your brand from everyone else (think Apple)

     

    And as a result, you put more profit in your pocket so that you can focus on what you were meant to do… serve more people and make a bigger impact on the business world… perhaps even spark a worldwide movement.

     

    So we created a unique process to get you all three.

     

    To put it simply: we architect your brand so you can charge ultra premium fees and finally become the undisputed authority in your industry. Your mission becomes our mission.  

  • How It Works

    ❤️ All packages include 3 things you want: 1. Fast. 2. Brilliant. 3. Painless.

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    Step 1

    Everything we do starts here

    To own your premium brand, first you have to identify it. Be it the goal of a project (your new book, TEDx talk, new website, etc.), or your entire reason for existence, knowing what you stand for and what you want will set you on the road to total domination in your industry. 


    We meet for an intensive 2.5 hour strategic work session and deep dive interview. The interview is a mind clearing, eye opening experience, addressing key questions like, is your message digestible? Does it stand out as being different? Is it disrupting people's thinking, and inspiring a curiosity that has them begging for more?

     

    The time you spend in this session will have you thinking about your brand and business in new ways, while I take it all in and push it through our differentiation lens to identify exactly how to frame your value proposition - your secret sauciness that compels prospects to pay attention, engage, and buy from you.

     

    Includes pre-work, the 2.5 hour session, and a written brief that identifies your personal and company brand opportunities and a detailed plan to move forward. You can implement the plan on your own, or we can work together to bring your plan to life in one of our tailored “Step 2” packages.  


    Investment: $2,800 (100% of this investment can be applied to either "Step 2" branding package below.)

     

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    Step 2

    For clients who need the fundamentals

    Positioning, messaging, differentiation, service offering design, pricing, packaging, naming, branding, and more for service businesses with 1-3 owners/decision makers in a 1-day intensive.

     

    We lovingly call this Branding without the Bullshit. Branding consultants and agencies normally charge $50k (or a lot more) for this level of bespoke luxury branding, naming, and differentiation strategy work. And it takes them 6 months.

     

    We execute everything according to your company's needs in only 1 day of your time. How is this possible? We do the bulk of the work ahead of time, so that we efficiently utilize your time to get feedback, make edits in real time, finalize and move forward.

     

    We implement the business and brand strategy developed in your A Brand and a Plan™️. Often this includes your company name, taglines, book titles, talk titles, elevator speeches, sales pitches, website headlines, and the positioning and packaging of all your company’s products and services.

     

    Timeframe: 1 day of your time.

     

    Investment: $19,800*

    *Previous payment from your A Brand and a Plan™️ is applied to your investment.

     

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    Step 2

    For more established or larger firms

    UNBranding™️ is for more established expert services firms with more complex offers or looking to completely rebrand their entire business.

     

    Includes all the Brand First Aid™️ deliverables plus services for clients with a larger suite of offerings, additional collateral and/or higher level strategy needs.

     

    We build out your professional services Integrated Product Suite, revise and upgrade your complete messaging platform, package up your recurring revenue offers, and give you detailed implementation advice on every aspect of your thought leadership, category ownership, and deep specialization strategies.

     

    Timeframe: 2 days of your time.

     

    Investment: $29,800*

    *Previous payment from your A Brand and a Plan™️ is applied to your investment.

     

  • FAQs

    Got a question? Here are your answers...

  • About David Newman, CSP

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    I wrote three bestselling books: Do It! Marketing, Do It! Speaking, and Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher Fees.

     

    I've run a multi-7-figure thought leadership firm since 2017, and worked with over 1,800 elite consultants, authors, and speakers to help them build their brands and grow their firms. As a speaker and advisor since 2002, my own corporate clients and audiences include 44 of the Fortune 500.

     

    I've been featured and quoted in the New York Times, Investors Business Daily, Selling Power, Sales & Marketing Management, Forbes.com, and CNBC. I hosted the national audio magazine of the National Speakers Association, Voices of Experience, and I'm the host of the globally top-1% ranked podcast, The Selling Show, with over 400 episodes.

     

    Enough about me...

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    About YOU

    There’s no time to waste because you’ve tried coaching programs and “millionaire masterminds” that promised the moon but grossly under-delivered.

     

    You’re ready for real results.

     

    And not just someday, but right now.

     

    You want to work with premium clients at premium fees. The kind of clients that would line up to pay you $100K - $200K or more for your expertise.

     

    You want clients chasing YOU.

     

    I get it... And I am your secret weapon.

     

    Today, there’s more noise in the expert marketplace than ever before — and it’s only getting tougher to be heard, win attention, and get paid as an expert.

     

    Without a category-defining brand, crystal clear differentiation from look-alike competitors, truly compelling service offerings that sell themselves, and premium pricing to maximize both revenue and profit, your business is at serious risk.

     

    That’s where I come in…

     

    Since 2002, I’ve been “the guy behind the guy (or gal)” for hundreds of successful keynote speakers, elite consultants, bestselling business authors, and niche celebrities.

     

    Just one question...

  • Are You Next?

    Not sure if A Brand and a Plan™️ is right for you?

    Schedule a quick “fit call” with David to figure it out.

    (No pressure - just a friendly chat to see if we are a great fit to work together or not.)

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